Hi, I'm Raquel. Nice to meet you!
Thank you for checking out my blog! I love sharing all my photography expertise and inspiration with you to make planning your photoshoot seamless for you.
book a session
WEDDING + LIFESTYLE PHOTOGRAPHER
I'm passionate about capturing each season of life
Engagements, weddings, motherhood, families, seniors, & branding photography
What is a Brand Photoshoot?
What is a brand photoshoot and why do you do them?
What is a brand photoshoot and how is it different from professional headshots?
A personal brand photoshoot is a photoshoot for your business that can involve more planning, a shot list, headshots, action shots, candids of people interacting with your business, and more. If you decide to book a brand photoshoot it will not only gives you headshots, but photos that will represent your business and brand that are meant to be used across online platforms to promote your business’s services.
You might be wondering if booking a personal brand photoshoot is right for you. Here are a few great times you would want to do a brand photoshoot:
- During a business rebrand
- When your business changed locations
- To market to a new audience or customer
- When building a new website
- Before a new product or service launch
5 Reasons Why You Should Book a Personal Brand Photoshoot
What is a brand photoshoot? Do I need one? Where do I begin?
If you’ve asked these questions, you are in the right place to find out if booking a brand photoshoot is right for you. There are many reasons to book a brand photoshoot but here are my top 5.
1. Build Confidence in Yourself as a Business Owner
One of the biggest things that business owners say they are lacking is confidence in themselves — especially when first starting off. You might be newer in your industry and still working on getting your name out there. This is a great reason to get some new crisp, professional brand photos for yourself to show the confident business owner you are. When it comes to being a business owner sometimes the ‘fake it til you make it’ phrase does apply and really WORKS. After you get your photos back you will feel so confident and ready to show off the face behind the business and connect with your audience.
2. You Will Stand Out in Your Industry
When you do a personal brand session, I always recommend having a plan to share those photos EVERYWHERE — social media, new profile photos, email signature, website, and more. When you show off those new photos of you and your brand, you will make yourself recognizable across multiple platforms and your audience and customers will begin to quickly recognize your business and spread the word.
3. To Level Up on Your Social Platforms and Website
The transformation that professional brand photos can make on your website and across your social media platforms is remarkable. It is a guaranteed way to tell your clients you are serious about what you do and an industry leader that they can trust and know they are getting a great product from. If you think about it yourself when you click on a website that has beautiful, professional photos compared to one where the photos are blurry, which one are you going to trust or go to? The high quality photos are a game-changer.
4. Build Trust with Your Customer
I hinted at this in #3 but building trust is one of the key aspects of converting someone to a customer. When you show that you are willing to invest in professional photos, your customers subconsciously notice that and will automatically put their trust in your business. It is the wow factor when visiting your website or seeing a consistent brand on your business’s Instagram or Facebook page. Another tip for your brand session is to see if you can get behind the scenes videos (even if it’s from a smart phone) during your personal brand session. Video is the content king right now and it’s not going anywhere. Those short videos of your business or showing off what you do will engage your audience and are one of the fastest ways to build trust.
5. You Want to Grow Your Business
I couldn’t recommend a personal brand photoshoot more when you want to grow your business. Your brand photos will show that you are a professional and an industry leader. In many businesses the face of it is what people will connect with and value. Logos can be great too but a face is much more memorable and it is what sets you apart from everyone else. YOU cannot be replicated so using that to your advantage when promoting your business will be your superpower when growing it.
Ready to Book A Personal Brand Photoshoot?
- Book a discovery call with me where we will plan out all the details of your brand session: rccphotography.co/inquire
- Get outfit ideas for your brand photoshoot at my outfits Pinterest board here.
What is a brand photoshoot and why do you do them?
What is a brand photoshoot and how is it different from professional headshots?
A personal brand photoshoot is a photoshoot for your business that can involve more planning, a shot list, headshots, action shots, candids of people interacting with your business, and more. If you decide to book a brand photoshoot it will not only gives you headshots, but photos that will represent your business and brand that are meant to be used across online platforms to promote your business’s services.
You might be wondering if booking a personal brand photoshoot is right for you. Here are a few great times you would want to do a brand photoshoot:
- During a business rebrand
- When your business changed locations
- To market to a new audience or customer
- When building a new website
- Before a new product or service launch
5 Reasons Why You Should Book a Personal Brand Photoshoot
What is a brand photoshoot? Do I need one? Where do I begin?
If you’ve asked these questions, you are in the right place to find out if booking a brand photoshoot is right for you. There are many reasons to book a brand photoshoot but here are my top 5.
1. Build Confidence in Yourself as a Business Owner
One of the biggest things that business owners say they are lacking is confidence in themselves — especially when first starting off. You might be newer in your industry and still working on getting your name out there. This is a great reason to get some new crisp, professional brand photos for yourself to show the confident business owner you are. When it comes to being a business owner sometimes the ‘fake it til you make it’ phrase does apply and really WORKS. After you get your photos back you will feel so confident and ready to show off the face behind the business and connect with your audience.
2. You Will Stand Out in Your Industry
When you do a personal brand session, I always recommend having a plan to share those photos EVERYWHERE — social media, new profile photos, email signature, website, and more. When you show off those new photos of you and your brand, you will make yourself recognizable across multiple platforms and your audience and customers will begin to quickly recognize your business and spread the word.
3. To Level Up on Your Social Platforms and Website
The transformation that professional brand photos can make on your website and across your social media platforms is remarkable. It is a guaranteed way to tell your clients you are serious about what you do and an industry leader that they can trust and know they are getting a great product from. If you think about it yourself when you click on a website that has beautiful, professional photos compared to one where the photos are blurry, which one are you going to trust or go to? The high quality photos are a game-changer.
4. Build Trust with Your Customer
I hinted at this in #3 but building trust is one of the key aspects of converting someone to a customer. When you show that you are willing to invest in professional photos, your customers subconsciously notice that and will automatically put their trust in your business. It is the wow factor when visiting your website or seeing a consistent brand on your business’s Instagram or Facebook page. Another tip for your brand session is to see if you can get behind the scenes videos (even if it’s from a smart phone) during your personal brand session. Video is the content king right now and it’s not going anywhere. Those short videos of your business or showing off what you do will engage your audience and are one of the fastest ways to build trust.
5. You Want to Grow Your Business
I couldn’t recommend a personal brand photoshoot more when you want to grow your business. Your brand photos will show that you are a professional and an industry leader. In many businesses the face of it is what people will connect with and value. Logos can be great too but a face is much more memorable and it is what sets you apart from everyone else. YOU cannot be replicated so using that to your advantage when promoting your business will be your superpower when growing it.
Ready to Book A Personal Brand Photoshoot?
- Book a discovery call with me where we will plan out all the details of your brand session: rccphotography.co/inquire
- Get outfit ideas for your brand photoshoot at my outfits Pinterest board here.
Shania & Pierre / Sioux Falls / 2022
View comments
+ Leave a comment